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God, #brands are so lame. I can't even imagine being in a marketing meeting where shitty ideas are flying back and forth with aplomb and actually get approved. Every brand wants to go viral and have a billion hits on YouTube and receive a ton of recognition, all while spending as little money as possible. This is probably the worst example of that though: Gap thought it would be a good idea to promote its current 30% off denim deal...on Tinder according to AdWeek . Yes, as you swiped through the hot local singles in your area, you may have come across an ad for Gap denim. At least until the promotion was taken down almost immediately after it began.
Nike Womens Outlet Online, Nike Blazer, Tinder has had ads before. I remember when The Mindy Project did basically the same thing for its new season in just as lame a way. But Gap bricked it because it just went ahead at made the profiles rather than, you know, advertising officially with Tinder, probably because that would have involved spending real, actual money that the company is hemorrhaging at the moment. So, yeah, Tinder left swiped the shit out of Gap and removed the profiles with the quickness, effectively shitting all over their genius attempt at free, viral marketing. It's just another L notched on the bedpost of Gap's struggling existence, coming on the heels of their Creative Director, Rebekka Bay, being dismissed and the role being eliminated all together moving forward . Oh, right, before I forget, you can get 30% off Gap denim through February 10th!
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AFOM is currently working on Crazy For The Boys, an upcoming full-length musical dramedy with an anti-bullying theme! This film will feature a modern-day Spice Girls group that is destined to take over the pop charts!
Our target audience is tween girls. This demographic is easier to reach than any other time in history as the current crop of tweens are the first generation ever to grow up in a “mature social media” environment. Today’s kids are media savvy which has created the perfect convergence of “the world getting smaller while the market becomes bigger.”
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