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When Christophe Lemaire showed his most recent collection at Paris Fashion Week, nothing seemed that out of the ordinary. The clothes were fantastic, understated and minimal as per usual. You would have never known that the brand subtly changed its name from Christophe Lemaire to, simply, Lemaire. I mean, until now that is.

Nike Blazer Outlet Online, Name changes are fairly en vogue as of late.  Saint Laurent did it a little while back (shout out world-crusher Hedi Slimane) and Galliano and co. trimmed the MMM of Maison Martin Margiela down to just Maison Margiela . This is a bit different however. Those are two big name, storied fashion houses, while Lemaire's rebranding, regardless of how subtle, comes in the infancy of arguably menswear's fastest rising designer. For many, this will be their first interaction with the brand and its clothing. Think of it more as a coming of age than an adult filling a name change request with the government or something.

The brand isn't just changing it's name either. This also represents a shift of how the brand will work from here on out. It's no longer the eponymous label of solely Christophe. While his life partner, Sarah-Linh Tran , has been involved as the brand's co-designer, the two will be leading a true independent design collective moving forward. What that  exactly  means for the clothing itself, we're not entirely sure. However, it does come with the opening of an online store where you can buy product directly from the brand, so that's more than welcomed. Overall, it feels like a good sign for what that is quickly becoming everyone's new favorite designer.

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Project Slate

AFOM is currently working on Crazy For The Boys, an upcoming full-length musical dramedy with an anti-bullying theme! This film will feature a modern-day Spice Girls group that is destined to take over the pop charts!

Target Audience

Our target audience is tween girls. This demographic is easier to reach than any other time in history as the current crop of tweens are the first generation ever to grow up in a “mature social media” environment. Today’s kids are media savvy which has created the perfect convergence of “the world getting smaller while the market becomes bigger.”

Revenues

Domestic & International Film Distribution, Video On Demand, Pay TV/Cable, Network TV Rights, DVD/Blue Ray, Product Placement, and more.

Lead by the best and brightest!

We have an excellent team. In fact, it's one of the best around. We've produced hit after hit and we're ramping up for another round!